We’re a trusted partner to a select range of clients, from start ups who are developing the building blocks of their brand and identity, through to established, global brands who are looking to redefine their place in culture.
VanMoof were looking for a new approach to their product architecture and communications as they reset the brand across Europe to reclaim their position as the leading ebike for the city. We partnered with them to create their 2025 GTM - defining their product portfolio strategy as a takedown from their brand positioning, audience definition mapped against each of their core audiences 2025, and a comprehensive GTM plan including full Comms Rollout, refreshed KPIs, and measurement plan. We briefed and collaborated with the VanMoof creative teams on all campaign moments for 2025, and wrapped up with a playbook summarising the new approach, for all partners to work from.
Converse Europe are setting the standard. Great brand, great products, great talent, great partnerships, great work. The challenge was what to focus on and prioritise, to help them authentically activate against a Gen-Z female audience. We partnered with them to develop their European Brand Narrative for 2025, identify key priority moments for the region, guidelines for how to activate, and then brief their creative teams to activate our strategy against the 2025 marketing calendar, with talent signed on including Tyler the Creator, Billie Eilish and Charli XCX.
Johnnie Walker had a huge ambition to restore the brand back to its former glory and recruit 12m new drinkers and drive 1m consumer expressions in every market in the process. The question we needed to answer: how could we make the brand more relevant and compelling in today’s world? In partnership with our friends at VICE, we started with redefining the codes of the brand: a shift from the individual pursuit of success to collective progress. This led to the development of a new global platform - The Walkers - that unites the most powerful voices in culture to drive change for collective good, everywhere. Brought to life through iconic collaborations and fame-driving acts with deep local impact. +1bn reach.24 markets across the globe. +650 acts in culture.
Netflix has an incredible, star-studded roster of talent and showrunners to their name. Although they are the force behind many of their roster’s careers, they struggled to build a distinct association with talent. They came to us with a blue sky ask: how can we leverage talent to get people to watch new titles? We developed a talent strategy to build them an entertainment roster of talent the way Nike treats its athletes, that resulted in talent-led upgrades in the product interface that we tested across the platform worldwide.
Jumeirah is the luxury hotel group from Emirates. They changed the face of luxury hospitality in 1999 with the opening of the iconic Jumeirah Burj Al Arab in 1999, and now operate over 33 properties across Europe, Asia, the Middle East and Africa. But luxury travel has changed significantly since launch, as consumers seek out deeper experiences. In partnership with Soursop, we created the new brand codes of the Jumeriah group, to reflect their approach to the new standards of luxury travel. This was then translated into a full playbook for all of their properties and business to activate against, bringing a new and distinct voice to the brand.
The Sircle Collection is a challenger European hotel group with big ambition. They had already built a successful set of hotel sub-brands, but struggled to bring a clear hierarchy and brand logic to their portfolio as they were approaching their next business phase of expanding into Europe. We helped them define a masterbrand brand north star, and naming strategy for their portfolio brands to lay the groundwork for their expansion strategy.
